Clever: AT&T Advertising - Brilliant!

These are posters of hands painted for promoting AT&Tcell phones in 200 countries.   As you look, keep in mind these are ALL hands.      INDIA       LAS BAHAMAS       AUSTRALIA       BRASIL       CANADA       CHINA     EGYPT       COSTA RICA       CHINA (again)     STONEHENGE (ENGLAND)         ITALY         PARIS (FRANCE)     JAPAN     MEXICO     MOROCCO     MEXICO (again)     HOLLAND     NORWAY     PARAGUAY      SOUTH AFRICA     UNITED KINGDOM     JAPAN (again)     RUSSIA

 

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Parked in......

 

.   These contractors are installing steel pillars in concrete to stop vehicles from parking on the pavement outside a Sports Bar in the town. They are now in the process of cleaning up at the end of the day and anxious to go home. How long do you think it'll be before they realize where they parked their truck?     ­­

 

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On Bookshop Closures By A Bookstore Owner.

With the recent failure of several well known bookstores I thought it would be interesting to get some feedback from someone whose business is in selling books.   Jim Owens is my guest on this blog and since Jim's business is people who buy books, and he is a business owner using new technology to reach customers around the world with his old fashioned service and product, the timing couldn't be better.

Lindy

Bad new travels fast in the bookworld

On the radio today, the major topic was the news that Angus & Robertson and Borders are in the hands of administrators. You do not need to be a mind reader to know this was going to happen.
Australia has forever been at the mercy of the big publishers from the UK & USA having an agreement that artificially limited supply & kept the prices high forcing consumers to pay higher prices for books, these same publishers also saving money by getting books printed offshore. However, that all changed with the advent of the internet, now local book readers and small bookshops to a limited extent can compete with the big guys, until then Australian readers had no way of getting cheap books, always having to pay through the nose for their books, captives of the large publishers. In a truly smart country, everyone needs cheap books.

In the short term

Many people will lose their jobs and some small businesses will go to the wall. If you look around you can see that happening now. Just drive down Hunter street Newcastle or down Pittwater rd Dee Why just to name a few, all you can see is closed shops that fifteen years ago were full of flourishing small businesses but as the Westfield & Marketown and Centro’s gained market share the strip shops lost traffic & ultimately money.

For the future what will happen?

1. We will have to adapt new business models or disappear.
2. Print on demand is growing every day
3. All of the new ibooks, Kindles & other readers will take market share but limited
4. Rare books & 1st editions will always be valuable.
5. Less bookshops in shopping centers as big chains take the place of bookshops.
6. Customers will have to buy books online.

Other factors

One other item worth mentioning is the role that government plays in the book market. From the tree to the bookshelf, government takes taxes from many different sources. When the customer buys a book in Australia, it must be one of the major costs in that purchase. But when you buy a book from overseas its much cheaper. The reason that it’s cheaper is mostly that the Australian government hasn’t got their grubby little hands on all those steps, and the little guy can get a fair deal rare but true. Gerry Harvey can moan and groan about losing market share to the rest of the world but, he didn’t care about knocking out little Australian business entrepreneurs.

How will it affect ozzbooks?

At Lake Macquarie Secondhand Books, we have already felt the effects of this shake up but to an extent our size is an advantage our business is in the growth phase. We don’t have the huge costs associated with running franchise operations and all the inherent difficulties. Our business is able to react daily to our customers needs; it’s not a behemoth slow to react to the needs of new generations of customers. Our business is about finding and supplying books for our customers and friends.

Recommended Reading

A good book to read about book publishers in Australia is a title called Paper Empires by Craig Munro, & Roby Sheahan-Bright,  

Cheers
Jim Owens

Lake Macquarie Secondhand Books
3/33 Advantage Ave
Morisset NSW 2264
Australia

Ph  0249 735 925
Mo 0447 330 911

Lindy Asimus

Business Coach
Mobile: 0403 365855
lindyasimus@gmail.com
www.lindyasimus.com
www.designbusinessengineering.com

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Sea Turtles

Disturbing.

Where are their Government Wildlife Rangers?????

 

Subject: Sea Turtles   Aha, maybe we have just discovered why the sea turtle is going extinct & it is not global warming. !!!!!!!.... World shame - the coast in COSTA RICA                        Please distribute widely.   The turtle eggs are stolen to be sold.  The planet is thankful for the forwarding of this email. NOTHING LIKE A PICTURE TO EXPLAIN AN EXTINCTION

 

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Egyptian Riot Gear

This is still fairly topical and shows some lateral thinking in the use of safety gear.

Your classic 1979 ‘Tribottle’ helmet – a must in any type of combat A late 80’s ‘boxhat’. The bloke next to him doesn’t appear too sure of its effectiveness A renaissance period piece of brickwear teamed with a black and cream scarf. Textbook. Im not sure that tuna sarnie he is about to lob is gonna cause to much destruction. Old skool 80’s broken bin helmet. I personally love the fact he needs to lift it up to see – does he spend the rest of the time walking in to things?? Textbook saucepaning with lifejacket combo. I literally have no idea what this is. And the winner by 100 miles. This bloke is going to war with 2 baguettes strapped to his ears and a ham salad roll sellotaped to his forehead. I’d def wanna be behind him if someone lobs a load of bricks at me.

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