Tuesday, October 11, 2011

Case Study in Social Media: Mayo Clinic

Case Study: Mayo Clinic Supports Patients Via Social Media

"For Mayo Clinic, social media has proven to be an important opportunity to listen and respond to patients’ concerns in a new way.

“People are overwhelmingly positive,” said Aase, “but the negative comments are important because they provide us an opportunity to listen and respond if somebody hasn’t had a good experience.”


Read full article here

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